thing up for auction on Yahoo Auctions right now. A pile of about 25 unopened Calbee packs from a 1980s set (which year is unclear) sealed in a little plastic bag.
I had put a bid in on it when it went up a few days ago, but with bidding having exceeded 15,000 Yen it has long since gone over my max so I am resigned to not winning it. I wanted to do a post about it though because it is quite interesting.
I wasn't here in the 80s so I never saw how Calbee cards were distributed back then. My first time seeing a Calbee bag of chips was in 2000 and the cards packs were attached to the outsides of the chips bags (as they are today) and I had just assumed they had always come like that.
This item however proves that assumption wrong. The interesting thing about it is not the packs of cards, but that little piece of paper that comes with it, which says:
"Dear Store owners, we are afraid to trouble you but please distribute one of these per bag to customers who wish to purchase the product."
So in other words, in the 80s Calbee cards were given out by store clerks who (presumably) kept a little pile of them behind the counter. Attaching them to the chip bags presumably came later.
I'm not sure how much this will go for but its extremely rare to find the packs still in an unopened bag like this!