Friday, September 6, 2013

The Literary Offences of BBM Copywriters


One thing I like about Japanese baseball cards - and particularly BBM premium cards - is that some of them have a lot of broken sounding English written on them for no reason whatsoever.

A few cards in my autograph collection have some of the most ridiculous things written on the front.  It makes me kind of like them. Like this 2006 card of Hawks reliever Takahiro Mahara:



"One of the great players has ever owned.  He will be rememberd by supporters for long years to come."

It is kind of cryptic.  One of the great players has ever owned what exactly?  Inquiring minds want to know!!

Or this Hiroki Kokubo card:


"He shines like a star at the ballpark.  He is one of the excellent players in the team.  Don`t miss his splendid ability.  He will come up to expectations of the fan."


This is a bit less grammatically confusing but the wording is so clumsy it just brings a smile to my face.  If brevity is the soul of wit then this card has no soul, but I mean that in a kind of good way.

Lets see what this card of Yakult's Tetsuto Yamada has to say for itself:


"A new star appears in a ballpark.  He is a promising baseball player."


This one is at least completely free of grammatical errors, but is even more cryptic than the Mahara card.  Why use the indefinite article? Is Yamada this new star you speak of?  Or is it someone else? God, the suspense!



2 comments:

  1. I thought I remembered reading that grammatically-incorrect and awkward English abounds in Japan, in signage and elsewhere. Something about the Japanese thinking the English lettering in itself adds a degree of sophistication to a business or product, even if the wording itself may be wrong. Is my memory faulty?

    ReplyDelete
  2. It does abound indeed. Sometimes it is (like with these cards) just an attempt to make an impression. Other times it is just an honest attempt to convey information by people whose English isn`t so good. Two years ago I was at a hotel and took a photo of the following page in the hotel`s room instructions, which was kind of amusing and it went a bit viral

    http://cheezburger.com/4776752896

    ReplyDelete